AI Taking Jobs?

There was some discussion around the rise of A.I and how it will impact our jobs as marketers.

What do you think? Will AI ultimately take your job? Or will it allow you to do it better?

Conversion Rate Optimisation

If there is one word marketers love to use it is “optimize.” Conversion rate optimization is a powerful tool that few have been able to fully utilize.

When done correctly, there probably is not a more effective use of your time as a marketer than conversion rate optimization.

Spend 15 minutes a week and become an expert in all things CRO.

Google Analytics 4 Is Here. How Are You Doing?

GA4 is here and our old friend Universal Analytics has officially been shut down. There has been a lot of vocal frustration around the usability of the new GA4 but there is also a wealth of helpful tutorials. Here is a great playlist covering the basics of GA4

SEM / Digital Marketing Manager

ISC (Integrated Specialty Coverages, LLC)

$90,000 - $120,000

Job Summary

Integrated Specialty Coverages (ISC) is looking for an SEM / Digital Marketing Manager that plays an integral role in supporting the Retail business segment. Reporting to the Chief Marketing Officer, this subject matter expert will oversee day-to-day campaign management and analysis, including strategy development, bid strategy optimization, budgeting, audience personalization, and performance reporting. The SEM / Digital Marketing Manager will provide cross-functional support inside and outside of the Retail business segments to meet department goals of revenue growth. This position is best suited for a candidate who thrives in a fast-paced, collaborative environment with a strong understanding of omnichannel marketing and a passion for continuous testing and optimization. Advanced project management, communication, and analytical skills are a must.

Position Responsibilities

• Develop and execute comprehensive SEM strategies to increase our agency’s online visibility and drive targeted traffic to our website.

• Use web analytics and bid management tools to analyze performance and influence decisions.

• Monitor search query reporting for ongoing campaign optimization and optimize PPC (Pay-Per-Click) campaigns across various search engines, including Google Ads, Bing Ads, and other advertising platforms.

• Conduct thorough keyword research and analysis to identify relevant search terms and optimize campaigns accordingly.

• Monitor campaign performance, track key metrics, and provide regular reports with actionable insights to improve campaign effectiveness and ROI.

• Stay up to date with industry trends, search engine algorithm updates, and emerging technologies to implement best practices and drive innovation.

• Manage the agency’s online reputation through search engine results and online review platforms, ensuring a positive and professional image.

Senior Digital Marketing Lead

AMN Healthcare

$101,000 - $120,000

Job Summary

The Sr Lead, SEO Tech will guide a team of Search Engine Optimization (SEO) Technologists and is responsible for leading efforts in optimizing AMN Healthcare’s website properties. Success for this role and this team will be demonstrated by higher search rankings, increased traffic, and a content strategy that is search engine friendly and optimized to increase AMN Healthcare’s profitability.

Responsibilities include:

• Develop and implement Search Engine Optimization (SEO) and content strategies that align with business goals and support AMN Healthcare properties

• CMS super user – Utilizes Episerver to accurately build web and mobile landing pages with SEO standard processes in mind (keywords, meta descriptions, HTML).

• Innovates new ways to build content that is most relevant to external customers using heatmapping capabilities

• Collaborates with Digital Marketing team members to build new improvements

• Collaborates with Paid Media team to build web pages that drive acquisition

• Analyzes and interprets organic channel traffic / conversion performance for purposes of resolving go-forward action plan

• Helps lead internal tasks between client and customer experience brand teams

• Reports on site health and customer lifecycle of domains to leadership

Metrics responsible for:

• Website health, organic traffic, leads, apps, engagement rate/ Conversion Rate(CVR) View Job

Senior Paid Search Marketing Manager- eCommerce

Cella

$100,000 - $114,999

We are looking for a talented Senior Paid Search Marketing Manager-eCommerce to join our client for a direct-hire, fully remote role!

As the person in this position, your primary responsibility will be to manage the company's pay-per-click media programs, which encompass paid search and shopping. These programs are a crucial aspect of our targeted marketing approach, and you will have complete ownership over them. Your key objective will be to develop and execute effective strategies that drive more traffic, conversions, and revenue, both online and in-store.

Responsibilities: 

• Oversee end-to-end operations of pay-per-click media channels.

  • Including Paid Search, Product Listing Ads, and Local Inventory Ads.

• Manage daily data feeds to ensure proper transmission of product and inventory data to advertising platforms, and proper health of the feeds.

• Lead team to effectively manage programs and achieve joint goals.

• Track the full spectrum of KPIs from leading indicators down to conversion metrics to ensure continuous performance optimization and improvement.

• Manage budgets to meet company goals while staying within budget limits on a monthly/weekly/daily basis.

• Develop a strategic roadmap for growth through optimization projects, testing ideas, and other key initiatives.

• Collaborate cross-functionally with other teams on various digital marketing projects.

• Manage ongoing test and learn environment to continuously test/fail/succeed/learn/iterate/scale.

• Work closely with e-commerce/development team to ensure proper health of product data feeds.

• Day-to-day planning, execution, and analysis of paid-search and product listing ads programs.

• Identify opportunities to improve channel performance, both online and in-store.